Southwest named Brand of Excellence winner, American Brand Excellence Awards
"The personality and corporate culture behind Southwest Airlines Co. has buoyed the Dallas airline to the top of the annual American Brand Excellence Awards..."
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At A.I.G., the Brand Is Tarnished
time does not look like A.I.G.’s friend. The problem now is not a toxic spiral of derivatives like the one that crippled the company last fall, but the damage done to A.I.G.’s brand, first by the financial troubles and then by the recent wave of hearings, subpoenas, late-night television jokes and even a bus tour past executives’ homes...
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The Most Important Issue In Brand Marketing Today
According to Enfatico’s Stephen Sonnenfeld, it is that there is “no distinction between brand and selling today.”
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CoreBrand's 2008 Brand Power Rankings: Coca-Cola and Johnson & Johnson Maintain #1 and #2 Spots, Harley-Davidson Takes Third, Hershey Foods Into Fourth
Demonstrating the strength of their corporate brands, the top two spots on CoreBrand's 2008 Corporate Branding Index have remained unchanged since 2004, with The Coca-Cola Company, first, and Johnson & Johnson, second...
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"The personality and corporate culture behind Southwest Airlines Co. has buoyed the Dallas airline to the top of the annual American Brand Excellence Awards..."
read more
At A.I.G., the Brand Is Tarnished
time does not look like A.I.G.’s friend. The problem now is not a toxic spiral of derivatives like the one that crippled the company last fall, but the damage done to A.I.G.’s brand, first by the financial troubles and then by the recent wave of hearings, subpoenas, late-night television jokes and even a bus tour past executives’ homes...
read more
The Most Important Issue In Brand Marketing Today
According to Enfatico’s Stephen Sonnenfeld, it is that there is “no distinction between brand and selling today.”
read more
CoreBrand's 2008 Brand Power Rankings: Coca-Cola and Johnson & Johnson Maintain #1 and #2 Spots, Harley-Davidson Takes Third, Hershey Foods Into Fourth
Demonstrating the strength of their corporate brands, the top two spots on CoreBrand's 2008 Corporate Branding Index have remained unchanged since 2004, with The Coca-Cola Company, first, and Johnson & Johnson, second...
read more
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