Brand and Business

Typically when people ask, "what do you do?" our answer will start with "I am" or "We are." That's okay as long as we follow up with an answer to the real question. In other words, don't just tell people your job title or type of business and then expect them to fill in the blank about what that means. Seize the opportunity to tell them what action you take to make a difference for your customers. Tell your story.

So, now you tell me: Which of the following is more dynamic? Which one would make you want to ask more?

"I'm a virtual assistant."

"I give business owners more time to grow their businesses and be more profitable."

What's your elevator speech?