Is the "No-Brand" Strategy Truly No Brand?

Wednesday, November 12, 2008 by Element Three

Headline: McDonald's Japan Goes No-Brand with Quarter Pounder Shops

Really?

Isn't that really still brand? Isn't "McDonald's" inherent in "Quarter Pounder" no matter how you slice it up?

I seriously doubt the "no-brand" strategy would work without an already known parent brand. In fact, I doubt that such a brand positioning strategy actually exists. The very act of choosing to have no-brand is choosing a brand.

Comments for Is the "No-Brand" Strategy Truly No Brand?

Thursday, March 26, 2009 by littletwig:: Would you like a cola? The brand was Coca-Cola. Now there are Mc-Cola Pepsi-Cola etc. If I said cola the first couple of years it came out, it meant Coca-Cola. But I still have not quiet solved this argument. "Frigadare" Westinghouse had the brand nailed so well that they had their audience calling every brand of refrigerator in the most northern southern state a frigadare. Go get me dat Hersh's Choclate Syrup from da frigadare. Yeah, your right, a Mac is an Apple no matter how you slice it. Thanks, littletwig