Keys to Good Brand Relationships

Brand is a connection between a company (or product) and its consumer. Therefore brand is a relationship – and one that must be activated. The keys to a good interpersonal relationship are also critical factors in a brand relationship:

Honesty – Be honest about who you are and what you can do. Don’t lie or cover up the truth. Your customer will either sense it – or discover the truth the hard way.
Good Communication – Be clear and listen carefully. Remember that verbal communication plays only a small part. What you do speaks volumes.
Mutual Respect – Set the tone. Esteem your prospects and customers. Treat them with consideration.
Clear Expectations – Say what you’re going to do. Make your promises.
Dependability – Consistently and constantly deliver on your promises.
Responsibility – When something goes awry, own up to it and make it right.

In the quest for success, regardless of the nature of the connection (personal or business), think about how you'll nurture the relationship.

Comments for Keys to Good Brand Relationships

Thursday, March 26, 2009 by littletwig:: I'm batting 100% on these key disciplines. I promote my client's input into the project very well. I dig until I feel I know as much as I am going to get before I make that first comment or suggestion. I do a good job of that. The problem, is that I gather so much info that I can't possibly record. As soon as I get away from the meeting I write everything that I can remember but still miss some detail. I tried designing a form that I fill out while meeting but that was way too distracting. It did help organize the info once I left the meeting. Thanks, littletwig