"He goes by the brand, yet imagines he goes by the flavor."If you thought that brand is some concept invented in the last 15-20 years, think again. Mark Twain wrote this in 1893 in an essay titled Concerning Tobacco. He goes on to write, "One may palm off the worst counterfeit upon him; if it bears his brand he will smoke it contentedly and never suspect."
After a long discussion of how people give him a hard time for how awful his choice in cigars is, Twain writes, "Am I certain of my own standard? Perfectly; yes, absolutely—unless somebody fools me by putting my brand on some other kind of cigar; for no doubt I am like the rest, and know my cigar by the brand instead of by the flavor."
Powered by Compendium Blogware
Comments for Mark Twain on Brand