I was just sitting here admiring my MacBook Pro after having passed by some other computer, the name of which I can't remember. That made me think about the brands that I'm attached to and what connections I've formed with them.
My Apple love affair started in about 1983 when I was among a handful of students herded into the high school's brand new computer lab (a converted shop class) filled with gleaming Apple ][e's. This new "thing" sitting in front of me seemed like a strange hybrid between the ancient typewriter I used at home and a fairly contemporary calculator that I had. Although we only spent 2 class periods learning basic programming, the Apple computer seemed like the start of something amazing. My gut feeling that this machine and my future were linked drove me into a typing class. Let's just say the initial imprint was strong.
In about 1987 when a Mac (still DOS based) showed up in the type lab at the Herron School of Art & Design, I was drawn to the familiar Apple logo like a September bee to a Coca-Cola spill. And when a Mac lab with about ten Mac OS based machines was opened, I took one of the first classes. Oh the things I could do! I could see what I was typing as I typed - and make corrections without a typewriter eraser or that white ink coated film. And the straight lines and circles. Oh my!
And so for nearly 20 years a parade of fun and useful Apple innovations has passed through my life. Like that MacBook Pro I'm using right now and was admiring at the beginning of this post. And my iPhone 3G sitting about 8 inches from my left hand. They make me oh so happy.
Thanks Apple, for being innovative, cool, useful, and beautiful in form and function. And different.
What brands are strong in your life? And what is your emotional connection to them?
My Apple love affair started in about 1983 when I was among a handful of students herded into the high school's brand new computer lab (a converted shop class) filled with gleaming Apple ][e's. This new "thing" sitting in front of me seemed like a strange hybrid between the ancient typewriter I used at home and a fairly contemporary calculator that I had. Although we only spent 2 class periods learning basic programming, the Apple computer seemed like the start of something amazing. My gut feeling that this machine and my future were linked drove me into a typing class. Let's just say the initial imprint was strong.
In about 1987 when a Mac (still DOS based) showed up in the type lab at the Herron School of Art & Design, I was drawn to the familiar Apple logo like a September bee to a Coca-Cola spill. And when a Mac lab with about ten Mac OS based machines was opened, I took one of the first classes. Oh the things I could do! I could see what I was typing as I typed - and make corrections without a typewriter eraser or that white ink coated film. And the straight lines and circles. Oh my!
And so for nearly 20 years a parade of fun and useful Apple innovations has passed through my life. Like that MacBook Pro I'm using right now and was admiring at the beginning of this post. And my iPhone 3G sitting about 8 inches from my left hand. They make me oh so happy.
Thanks Apple, for being innovative, cool, useful, and beautiful in form and function. And different.
What brands are strong in your life? And what is your emotional connection to them?
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