Recently, I was listening to yet another story about bailing out the auto-industry. I'm sure I don't know enough about situation to have an authoritative opinion. However, I get a little annoyed when I think about how The Big Three have murdered their own brands by not listening to the consumers in their market.
Curious about the reach of automaker brand awareness, I conducted a very quick, highly unscientific survey with my 10-year old son. He's a pretty perceptive little guy (don't all parents think that about their kids), watching t.v., using the Internet, observing his environment. So, I asked him to rate his overall impression of automaker brands on a 10-point scale, 1 being truly awful and 10 being amazing. I presented the names randomly and as blandly as I could as to not influence him.
My son's highest three automaker brands were Honda, Toyota and Volkswagen at 8 points. His bottom three were Chrysler at 2 and GM and Ford at 3. This from a 10-year old...one who might be buying a car (used perhaps) in a little over 5 years.
Based on this one tiny data point, I venture to say that even if the The Big Three survive, they have a very big marketing and PR job to do to repair the trust in their brands. Beyond that, they have a lot of work to do on their organizations and products to support any claim they may make in said marketing and PR.
What do you think?
Curious about the reach of automaker brand awareness, I conducted a very quick, highly unscientific survey with my 10-year old son. He's a pretty perceptive little guy (don't all parents think that about their kids), watching t.v., using the Internet, observing his environment. So, I asked him to rate his overall impression of automaker brands on a 10-point scale, 1 being truly awful and 10 being amazing. I presented the names randomly and as blandly as I could as to not influence him.
My son's highest three automaker brands were Honda, Toyota and Volkswagen at 8 points. His bottom three were Chrysler at 2 and GM and Ford at 3. This from a 10-year old...one who might be buying a car (used perhaps) in a little over 5 years.
Based on this one tiny data point, I venture to say that even if the The Big Three survive, they have a very big marketing and PR job to do to repair the trust in their brands. Beyond that, they have a lot of work to do on their organizations and products to support any claim they may make in said marketing and PR.
What do you think?
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