Brand and Business

A recent article in B-to-B Magazine lists five specific industries to be affected by the stimulus package (American Recovery and Reinvestment Act of 2009) and includes discussion and commentary by marketers in each industry.

The five industries included in What does the stimulus package mean for b-to-b?: Marketers weigh in on how they expect the new law to affect their business, BtoB Magazine, March 9, 2009 are:

Commercial Construction
Alternative Energy
Telecommunications
Computer Hardware and Software
Financial Institutions

While the economic recovery might be a year or more off (and may take longer to be felt here in Indianapolis), now is the perfect time to take advantage of the stimulus package and to plan for how you'll dominate your competitive landscape as the economy continues to ebb and flow. If you are in one of these industries - or a supplier to them - do yourself a favor and make an appointment for a strategic session with your marketing partner. And if you don't have one, start shopping for a good marketing firm.

Note: The Indianapolis chapter of the Business Marketing Association is presenting a program on the American Recovery & Reinvestment Act this Thursday, March 19th, 2009.