I read today in the Wall Street Journal Business section that Circuit City may sell its brand name (and related trademarks, phone numbers, URLs, etc.) for $6.5 million. Systemax, the firm seeking to buy the brand name, has offered the big bag of money and another 1.75% of revenue tied to the Circuit City name that Systemax may collect in the next 30 months. Systemax sells electronics online and will likely use the name to set up shop on the web.
Related post: What's in a name? Apparently a lot of money.
Related post: What's in a name? Apparently a lot of money.
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