My friend Tom Monahan, founder and creativity coach of Before & After, and a leader in the field of applied creativity, asserts that, to be more creative, we must ask better questions. Edward deBono, an authority in the field of creative thinking and author of 67 books on the topic, says we need to think laterally, traversing old brain patterns. I think they're both saying the same thing.
In our work as a brand consulting group, we get involved in brand positioning, marketing strategy and creative execution. Yet innovative thinking and creativity get involved at each step. By asking better questions, (how do your customers feel about your brand? what would they never tell you out loud that you must hear?) (what would happen if your marketing efforts didn't exist?) (what do you want to have as an outcome and how shall we track that?) we often get to innovative solutions for our clients. The old patterns in brand communications and marketing thinking will get you to the same end point as before.
When you work with Element Three, we'll present you with some new tools: for instance, Brand Chemistry, our immersive inside/out, outside/in brand discovery process. Or our thorough and creatively articulated marketing plan that helps you and your team adopt its strategies. These are our ways of breaking past patterns so that your brand can enjoy a different level of success than in the past.
In our work as a brand consulting group, we get involved in brand positioning, marketing strategy and creative execution. Yet innovative thinking and creativity get involved at each step. By asking better questions, (how do your customers feel about your brand? what would they never tell you out loud that you must hear?) (what would happen if your marketing efforts didn't exist?) (what do you want to have as an outcome and how shall we track that?) we often get to innovative solutions for our clients. The old patterns in brand communications and marketing thinking will get you to the same end point as before.
When you work with Element Three, we'll present you with some new tools: for instance, Brand Chemistry, our immersive inside/out, outside/in brand discovery process. Or our thorough and creatively articulated marketing plan that helps you and your team adopt its strategies. These are our ways of breaking past patterns so that your brand can enjoy a different level of success than in the past.
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