How often have you been making a list of potential ideas or solutions to a problem and been stuck? Why does this happen? Most likely, you are saying to yourself, "Wow, that last idea was great! I don't need to keep going," or "Gee, these ideas are lousy. I'm no good at this. I better stop."
Generating ideas is a key skill for developing brand communications. So here's a simple tip: don't stop and judge too fast. Come up with lots of ideas first. Work fast. Let yourself come up with as many ideas as possible. Think quantity, not quality. Later, go back over your ideas and judge them. Most of your ideas may not work but you'll have more good ones to choose from, too.
Generating ideas is a key skill for developing brand communications. So here's a simple tip: don't stop and judge too fast. Come up with lots of ideas first. Work fast. Let yourself come up with as many ideas as possible. Think quantity, not quality. Later, go back over your ideas and judge them. Most of your ideas may not work but you'll have more good ones to choose from, too.
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