Brand Development is one of Element Three’s business disciplines, and it’s always an exciting experience when one of our clients moves into the implementation phase of launching their brand. On March 1, Connext Financial unveiled their new brand identity to their customers. Formerly known as MTC Equipment Finance, Element Three worked with the company to rename and develop a new corporate identity, which included a new logo and tag line. 
Clear identification of key audiences and messaging strategies to each of those audiences formed the foundation of the launch strategy. A series of key communications incorporating print, email, and person to person contact is currently underway. The company’s new website, www.connextfinancial.com is now on line. Take a look: 
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