This week, President Obama gave his State of the Union message to a joint session of Congress. No matter what your political leanings, it was easy to see that one side of the chamber reacted to his message with raucous clapping and cheers. The other, silence. [Unlike his last visit to Congress, when one member on the silent side chose to shout, "You lie!" in response.] This year, during one especially pointed comment toward the Supreme Court, one of the justices could be seen to mouth, "That's not true." Not the most effective exchange.
Just a few days later, the president took part in a gathering of Republican House members Friday in Baltimore that brought some conciliatory words from both sides, but also some pointed complaints and accusations. See more about this by clicking here.
According to Maureen Dowd of the New York Times, this was the most meaningful exchange yet between the two parties and it was what could be the first real step in having Democrats and Republicans working together for the good of the nation.
What's the point in all of this? Communication is so much more meaningful when it's two way. Let's translate this discussion to your brand communications. Are you allowing your brand's constitutents to respond to your products and services? Social media allows dialogs to develop that can inform your product or service development, even your brand itself. Knowing where and when to have this two way conversation is key. As part of our and marketing and brand positioning strategy, we can recommend the most fruitful places for your brand's two way conversations to take place. So you get as much out of them as your customers.
Just a few days later, the president took part in a gathering of Republican House members Friday in Baltimore that brought some conciliatory words from both sides, but also some pointed complaints and accusations. See more about this by clicking here.
According to Maureen Dowd of the New York Times, this was the most meaningful exchange yet between the two parties and it was what could be the first real step in having Democrats and Republicans working together for the good of the nation.
What's the point in all of this? Communication is so much more meaningful when it's two way. Let's translate this discussion to your brand communications. Are you allowing your brand's constitutents to respond to your products and services? Social media allows dialogs to develop that can inform your product or service development, even your brand itself. Knowing where and when to have this two way conversation is key. As part of our and marketing and brand positioning strategy, we can recommend the most fruitful places for your brand's two way conversations to take place. So you get as much out of them as your customers.
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