Once again, I'm inspired by blogpost by British designer David Airey, comparing various brand identities side by side to show similarities.
One example. As an avid sports fan and follower of identity and logo design from around the world, I'm surprised I'd never before noticed how close the LA Lakers and LA Clippers logos are:
Tom Petty remarked many years ago, "You know, all the songs have been written." While that's not entirely true, there is little doubt that designers and artists have been ripping off other designers and artists since Thag and his nemesis Thor started painting in the caves of Lascaux.
Certainly, it is possible for a single, simple idea or concept to be rendered similarly, particularly today, where more tools and online "research" are available to an ever-growing number of designers. Even more plausible is the concept of subliminal reference. It's only logical to assume that if something has been seen, even admired, that it would influence a designer's future work.
In designing corporate identity, it's critical that the logo be noticeable, memorable and – most importantly – appropriate for the business or entity.
Back to the NBA logos above...Given the Lakers (originally from Minneapolis, thus the lake reference) logo existed long before the Clippers, I'd say the Clippers should attempt to be more relevant. Having a basketball in the logo isn't unique...so, what about the name? How could the Clippers come up with an identity that says "basketball and clipper ships"?
Given the other differences in the franchises (Lakers with 15 NBA championships, the Clippers with 4 playoff appearances), perhaps the Clippers could simply tweak their logo by deflating the ball... Just a thought. I don't have a monopoly on all the good ideas!
Check out some of the other similar logo pairings at David's blog found here.
One example. As an avid sports fan and follower of identity and logo design from around the world, I'm surprised I'd never before noticed how close the LA Lakers and LA Clippers logos are:
Tom Petty remarked many years ago, "You know, all the songs have been written." While that's not entirely true, there is little doubt that designers and artists have been ripping off other designers and artists since Thag and his nemesis Thor started painting in the caves of Lascaux.
Certainly, it is possible for a single, simple idea or concept to be rendered similarly, particularly today, where more tools and online "research" are available to an ever-growing number of designers. Even more plausible is the concept of subliminal reference. It's only logical to assume that if something has been seen, even admired, that it would influence a designer's future work.
In designing corporate identity, it's critical that the logo be noticeable, memorable and – most importantly – appropriate for the business or entity.
Back to the NBA logos above...Given the Lakers (originally from Minneapolis, thus the lake reference) logo existed long before the Clippers, I'd say the Clippers should attempt to be more relevant. Having a basketball in the logo isn't unique...so, what about the name? How could the Clippers come up with an identity that says "basketball and clipper ships"?
Given the other differences in the franchises (Lakers with 15 NBA championships, the Clippers with 4 playoff appearances), perhaps the Clippers could simply tweak their logo by deflating the ball... Just a thought. I don't have a monopoly on all the good ideas!
Check out some of the other similar logo pairings at David's blog found here.
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