Yesterday, a group from our Indianapolis marketing firm, Element Three, was at a client in northern Indiana. On their conference room wall was the following quote:
"You must have long-range goals to keep you from being frustrated by short-term failures"
First of all, I'm a sucker for a good quote, but I liked this one for other reasons. I like it for what it told about what was valued and important in their organization.
Are these characteristics present in your organization?
"You must have long-range goals to keep you from being frustrated by short-term failures"
First of all, I'm a sucker for a good quote, but I liked this one for other reasons. I like it for what it told about what was valued and important in their organization.
- I learned they value long-range planning. Long range planning takes discipline, foresight and communication to maintain and implement. Clients with those attributes are successful in marketing.
- I learned this organization values risk. Any company that acknowledges there will be failure, is a company that embraces calculated risk. Successful marketing and brand development requires companies take on calculated risk.
- I learned this company understands there is not a straight line to success. Marketing is based on testing, testing, testing - and measuring response. There is not a straight line to lead generation, but rather a process of hypothesis, execution, evaluation, adjustment, execution, evaluation, and on and on.
Are these characteristics present in your organization?
Powered by Compendium
Comments for hhhhmmmmm.....