This past week, I was honored with an award for mentoring at a ceremony that included business and community leaders, students, other honorees and even the Lieutenant Governor. I walked in expecting to have fun and enjoy the honor of being a Finalist. Having my name called as one of the award Winners was quite unexpected. Because I had no expectation of winning, I was relaxed and I think I took in the appreciative congratulations completely and in the moment. Believe me, this has not always been my mode of operating in the past: I used to stress out over being competitive, comparing my winnings to others.
In brand communications, I'd compare this to thinking only about making the sale instead of enjoying the actual interaction or the followup. Building customer relationships, enjoying the experience with clients, getting to know what matters most to those you serve and taking the time to find out...these are all actually smart marketing integration tactics. One of the simplest ones is just saying "Thanks" to clients who have been loyal to you or who have just bought from you for the first time. If a customer has been a pleasure to work with, tell them. In the end, goodwill comes back in many forms.
In brand communications, I'd compare this to thinking only about making the sale instead of enjoying the actual interaction or the followup. Building customer relationships, enjoying the experience with clients, getting to know what matters most to those you serve and taking the time to find out...these are all actually smart marketing integration tactics. One of the simplest ones is just saying "Thanks" to clients who have been loyal to you or who have just bought from you for the first time. If a customer has been a pleasure to work with, tell them. In the end, goodwill comes back in many forms.
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