If you, like I, tend to get overwhelmed at this time of year, you know how much there is to get done. As a brand communicator, you may feel the same at work. There are the obvious seasonal greetings to get out, all in keeping with the brand positioning strategy yet bringing a bit of cheer to those who have been good to you all year long. Then there are the corporate gifts and the celebrations, as well. This can all become quite an expense – and a time sucker.
Here's another idea: instead of saving up the cheer for the holiday season, find ways to bring cheer to your brand's fans all year long, a little bit at a time. If you spend, say $5,000 at the holiday season (a small amount for most brands), you might create a number of meaningful events during the year in which you bring experts in to speak on a relevant topic Or you might spend the money creating content on your Web site and inviting special guests in with a password. Because content, to many, is more important than a box of flavored popcorn or a slightly drunken party. And in the long run, it brings more value to your brand.
Here's another idea: instead of saving up the cheer for the holiday season, find ways to bring cheer to your brand's fans all year long, a little bit at a time. If you spend, say $5,000 at the holiday season (a small amount for most brands), you might create a number of meaningful events during the year in which you bring experts in to speak on a relevant topic Or you might spend the money creating content on your Web site and inviting special guests in with a password. Because content, to many, is more important than a box of flavored popcorn or a slightly drunken party. And in the long run, it brings more value to your brand.
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