Creative Brainstorming

Does your brand positioning strategy focus on fully engaging your customer base?  PeopleMetrics just released its 2009 Most Engaged Customers Report.  Highlights from the Executive Summary document that a fully engaged customer recommends a brand 4x more often than an ambivalent customer. It also found that 13% of fully engaged customers will post to a blog or website.  That creates powerful word of mouth buzz that validates the customer's firsthand experience with a product or service. Finally, PeopleMetrics reports that fully engaged customers visit websites twice as often and make 3x the purchases.  Wow, wouldn't we all like to claim our share of those types of loyal customers-brand champions at their best. 
 

To read the full Executive Summary, click on www.people-metrics.com. Interesting reading!