Creative Brainstorming

Sometimes the best conversations take place off the cuff. At the conclusion of a recent Business Marketing Association board meeting, we were talking about the overwhelming focus on social media tactics like Twitter, LinkedIn,  and blogs to enhance marketing communications.  Within our group, we started to share stories about how the tactics and tools sometimes get prioritized ahead of the strategy.

And here is what our group concluded.  Marketing strategy is still the foundational element that needs to be in place before moving into the tools necessary to implement it. For example, if your website is the cornerstone of your communications' efforts, then you need to be sure it's ready for the calls to action generated by starting a blog strategy, for example.

In the eagerness to get involved in the newest technology, we sometimes forget the basics.  If the foundation isn't in place, then the tactics won't generate the desired results.
At Element Three, we firmly believe in the foundational elements that define our brand and our position in the marketing communication's business: Brand Development. Marketing Strategy. Creative Execution. Our blog strategy is a natural extension of communicating what we do to the market place.