Rumors are swirling that the "new" GM is considering an update to their classic blue square corporate logo. According to an AP article appearing in the Detroit Free Press, a source that has been briefed on the company's plans states that Ed Welburn, GM's vice president of design, is leading researching name and logo changes.
No recommendations have been made, but changing the background color has been discussed.
While this is all speculation, in terms of developing a cohesive brand strategy it could be argued that this type of overt green washing proves the General is content on business as usual behind the scenes, while gearing up for a public bombardment with brand messaging touting their renewed dedication to fuel-efficient vehicles.
Certainly this would generate interest. But, winning back the trust of the American people can not be made with a logo change. Or a new tagline. Or another advertising campaign. This is a not the time for GM to come up with a quick "brand fix". Instead, prove the difference with new – and improved – product offerings. Not a logo change.
No recommendations have been made, but changing the background color has been discussed.
While this is all speculation, in terms of developing a cohesive brand strategy it could be argued that this type of overt green washing proves the General is content on business as usual behind the scenes, while gearing up for a public bombardment with brand messaging touting their renewed dedication to fuel-efficient vehicles.
Certainly this would generate interest. But, winning back the trust of the American people can not be made with a logo change. Or a new tagline. Or another advertising campaign. This is a not the time for GM to come up with a quick "brand fix". Instead, prove the difference with new – and improved – product offerings. Not a logo change.
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