Anyone who knows me understands my passion for all things pro football. Of course, the Arizona Cardinals are my true love, but I'll watch Houston play Seattle in pre-season just to say I did it. Now that's commitment...
Bottom line: I watch a lot of football. So I see a lot of ads. Most are forgettable and blend into the crowd of car/financial services and ED ads. Last week during Sunday Night Football, I saw an enjoyable spot for GE aircraft engines that actually stood apart:
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The debate on whether Joe Sixpack (or Steve Nealy) is the right target for GE (which owns NBC) to place ads on Sunday Night Football can be found here. I recall similar arguments nearly 30 years ago when the Burlington Northern railroad began a series of national TV spots. And, even recently, Norfolk Southern Railway has run spots on how railroads are fuel efficient vs. the trucking industry. Clearly, these spots hope for a higher level "goodwill" from the general population.
But maybe these highly un-targeted shotgun blasts do work. I particularly enjoyed the comments on the Ad Age article from Hayden7 of Houston: "I thought the ads were very effective. I bought two of the engines and I love them. They're a little big though. I may have to add some space on to my garage."
Bottom line: I watch a lot of football. So I see a lot of ads. Most are forgettable and blend into the crowd of car/financial services and ED ads. Last week during Sunday Night Football, I saw an enjoyable spot for GE aircraft engines that actually stood apart:
.
The debate on whether Joe Sixpack (or Steve Nealy) is the right target for GE (which owns NBC) to place ads on Sunday Night Football can be found here. I recall similar arguments nearly 30 years ago when the Burlington Northern railroad began a series of national TV spots. And, even recently, Norfolk Southern Railway has run spots on how railroads are fuel efficient vs. the trucking industry. Clearly, these spots hope for a higher level "goodwill" from the general population.
But maybe these highly un-targeted shotgun blasts do work. I particularly enjoyed the comments on the Ad Age article from Hayden7 of Houston: "I thought the ads were very effective. I bought two of the engines and I love them. They're a little big though. I may have to add some space on to my garage."
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