There has been much written about NBC's SciFi channel being rebranded to SyFy (due in large part because it cannot legally own "SciFi.")
The cost must be huge although the name itself means nothing, adding an odd set of letters to a crowded list of TV choices. And, it may have been wise to at least consult the Urban Dictionary definition of syfy prior to jumping into the cesspool. I doubt they'll ever have street cred – or success in Poland...
Those details aside, the creative execution by London's Proud Creative is – in my opinion – fantastic. Check out the visual architecture and brand nomenclature with the link here.
The cost must be huge although the name itself means nothing, adding an odd set of letters to a crowded list of TV choices. And, it may have been wise to at least consult the Urban Dictionary definition of syfy prior to jumping into the cesspool. I doubt they'll ever have street cred – or success in Poland...
Those details aside, the creative execution by London's Proud Creative is – in my opinion – fantastic. Check out the visual architecture and brand nomenclature with the link here.
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