Creative Matters

Those that know me understand my disdain for all things corporate-speak. I understand it's a losing battle, but still I soldier on hoping that someday the madness might stop. Or, to phrase it in a way that no one can possibly understand: I'm immersing myself in a no-can-do mindphase in efforts to un-synergize today's communications brain splat. 

Need proof of how so many words can say so little? I offer the following excerpt from a press release from today. Full link here:

Satyam Computer Services Limited (NYSE: SAY), a global consulting and information technology services provider, today unveiled its new brand identity, “Mahindra Satyam.” This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand. The logo will be adopted from the Mahindra Group.

Speaking on the rebranding initiative, Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, said, “Customer centricity, high standards of corporate governance, and unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group’s values with Satyam’s renowned expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organization and its people.”

There was also some stuff about “significant milestones", "synergistic approaches", "learning from best management practices" and "nurturing ... innate skills and capabilities" but I didn't want to scare you.

Does your organization speak like this? If so, I know Element Three can help. Or, as the old Charter Hospital commercials used to say, "if you don't get  help with us, please, get help somewhere..."