Recently, a .jpg was making all the rounds via email and blogspots that showcased how the Pepsi brand identity/logotype has constantly evolved while that of rival Coca-Cola had remained unchanged.
The reality is that both Pepsi and Coke have evolved over time, which should come as no surprise to anyone who understands the differences between advertising in the 1880's and marketing today.
For a glimpse into the Coca-Cola trademark evolution, click here. For the real Pepsi story, click here. Special thanks to the always-informative blog underconsideration for uncovering the truth behind these iconic cola brands.
The reality is that both Pepsi and Coke have evolved over time, which should come as no surprise to anyone who understands the differences between advertising in the 1880's and marketing today.
For a glimpse into the Coca-Cola trademark evolution, click here. For the real Pepsi story, click here. Special thanks to the always-informative blog underconsideration for uncovering the truth behind these iconic cola brands.
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