Develop Brand Identity

Min Basadur, author of The Power of Innovation and founder of Applied Creativity, has created the Min Basadur Creative Problem Solving Profile. In it, you rate a number of descriptors about yourself. The results help you to chart out your strengths and weaknesses as they relate to the four parts of the creative process (discover the problem/develop ideas/optimize solutions/implement solutions). If you think you're not a creative thinker, think again. There are parts of the creative process that require rational, critical thinking. As part of an Indianapolis ad agency, I can vouch for that. When we develop brand communications for our clients, we need the foundational elements of the marketing plan and brand brief to keep us on track. The sexy part of the process, developing ideas and optimizing solutions, is just the part that gets all the press.

At Element Three, we welcome all creative thinkers, whether they are discoverers, developers, optimizers or implementors. If you want to learn more about the Min Basadur Profile, go to http://www.basadurprofile.com/