This has been a desperately tough time for many designers, writers, creative directors, photographers, art directors, music composers, and on and on. The convergence of electronic, automatic solutions to creative needs combined with the downward spiral of the economy has created a perfect storm. Marketers are opting to spend less, hire less and re-use more. And I'm all for being smart about strategic marketing planning and getting the highest possible return on marketing investment.
If you read Daniel Pink's book, A Whole New Mind, you already know his prediction that we are rapidly moving through the information age into the conceptual age. The best way to win in any kind of economy is to have bigger, better ideas in the face of sameness. That's something you won't be able to find for $150 on the internet because that's where millions of others are looking, too. So those of us creative folk who do have work, lucky as we are, have to work extra hard to get all the work done with fewer colleagues. And we have to keep proving the value of our original ideas, every day. The less we count on existing ideas, the more successful our clients will be, making more opportunities for more creative minds eventually. So it's a vicious or wonderful cycle, depending on which way we choose to go.
Originality rules.
If you read Daniel Pink's book, A Whole New Mind, you already know his prediction that we are rapidly moving through the information age into the conceptual age. The best way to win in any kind of economy is to have bigger, better ideas in the face of sameness. That's something you won't be able to find for $150 on the internet because that's where millions of others are looking, too. So those of us creative folk who do have work, lucky as we are, have to work extra hard to get all the work done with fewer colleagues. And we have to keep proving the value of our original ideas, every day. The less we count on existing ideas, the more successful our clients will be, making more opportunities for more creative minds eventually. So it's a vicious or wonderful cycle, depending on which way we choose to go.
Originality rules.
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