What the world does this mean; "Are you a fat trainer?"
It means, are you doing for yourself what you tell your clients to do. If you sell windows, do you have great windows in your home and office building? If you service air-conditioners for a living, do you change your filter once a month?
Ad agencies and marketing firms in Indianapolis and beyond are notoriously horrible at this. They take the time to write successful marketing plans, create marketing communications tools, develop brand strategy and scorecards to measure return on marketing investment for clients... but not for themselves.
If you don't practice what you preach - can you really be taken seriously? As brand marketing consultants and an Indianapolis marketing agency, we have started being really hard on ourselves about this.
If we don't make the time to blog, how can we ask our clients to do it? If we don't have a strong online brand strategy and sharp looking materials - isn't it hypocritical to tell clients they need to?
We're not perfect, but we're making good progress. If you see us, an Indianapolis marketing agency, practicing what we preach - let us know!
It means, are you doing for yourself what you tell your clients to do. If you sell windows, do you have great windows in your home and office building? If you service air-conditioners for a living, do you change your filter once a month?
Ad agencies and marketing firms in Indianapolis and beyond are notoriously horrible at this. They take the time to write successful marketing plans, create marketing communications tools, develop brand strategy and scorecards to measure return on marketing investment for clients... but not for themselves.
If you don't practice what you preach - can you really be taken seriously? As brand marketing consultants and an Indianapolis marketing agency, we have started being really hard on ourselves about this.
If we don't make the time to blog, how can we ask our clients to do it? If we don't have a strong online brand strategy and sharp looking materials - isn't it hypocritical to tell clients they need to?
We're not perfect, but we're making good progress. If you see us, an Indianapolis marketing agency, practicing what we preach - let us know!
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