You have probably heard of the death of legendary pitchman - Billy Mays. Full article here.
Mr. Mays was able to turn a cleaning product, Oxiclean, into a $200 million product, as recently as April had begun starring in his own reality TV show on the Discovery channel and had a production company, Four Blind Mice.
Isn't the rise to iconic status and his ability to bring products from anonymity to mainstream a testament that television is here to stay?
I'm a DVR subscriber, but I believe television will be part of successful marketing plans for a long time. Billy Mays proved how television could become an intricate part of a product's brand positioning strategy.
What's your take - is TV here to stay, or on its way out?
Mr. Mays was able to turn a cleaning product, Oxiclean, into a $200 million product, as recently as April had begun starring in his own reality TV show on the Discovery channel and had a production company, Four Blind Mice.
Isn't the rise to iconic status and his ability to bring products from anonymity to mainstream a testament that television is here to stay?
I'm a DVR subscriber, but I believe television will be part of successful marketing plans for a long time. Billy Mays proved how television could become an intricate part of a product's brand positioning strategy.
What's your take - is TV here to stay, or on its way out?
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