Element Three

I had a great meeting with a great client today. They are smart and they know their business and industry inside and out. And they trust us as their strategic marketing partner. Whenever I meet with them, they ask me many questions about how this particular marketing tool will help them acheive their marketing goals and they don't accept work that is not strategic and well thought out. However, at the end of the day, they trust our expertise.

Today we presented several creative website concepts. I sometimes get nervous showing creative concepts to clients because if they don't like a color we used or an image, they can't get past it and see the bigger picture. They throw the baby out with the bathwater, you might say. We can change a color, but does the structure of the site work? Does the reader's eye go where you want it to go? Don't get rid of a good idea just because you personally hate the color blue.

If you are working with a marketing firm or ad agency, do you trust them as your marketing partner? You are paying for their expertise, so rely on it! Remember the reason you chose them? Most likely they showed you other successful work they had done in the past and impressed you as people who understood what you needed. However, if you just can't trust them, perhaps it's time to look for a new partner. You're probably doing both parties a favor.