It is important to put together an overarching marketing strategy to ensure the tactics you are executing go back to support the business. One of the questions I am frequently asked is "how much money from my marketing budget should I allocate to the strategic marketing planning process?"
I recommend 15% - 20%, as a rule. If your marketing budget is 100,000, you should spend $15,000 - $20,000 on a strategic marketing plan. Remember, the best marketing plans are executed!
Historically, how much have you put towards planning to ensure you're getting the best return on marketing investment from your dollars?
I recommend 15% - 20%, as a rule. If your marketing budget is 100,000, you should spend $15,000 - $20,000 on a strategic marketing plan. Remember, the best marketing plans are executed!
Historically, how much have you put towards planning to ensure you're getting the best return on marketing investment from your dollars?
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