I am a Millennial. Kind of. Being born in 1982, I'm somewhat undefined. Too young for Gen X and too old for Gen Y by some definitions. But for the sake of this conversation, I'll lump myself with the Gen Y/ Millennial crowd.
Two articles caught my eye this morning in Ad Age - "Bad News Could Be the Best Thing for Millennials" by Jonathan Lewis and "Millennials Are Evolving; Are You Keeping Up?" by Megan Meagher. These caught my eye, because I've been changing as a person and a consumer over the past several months. And I have to say, the changes I see in myself are for the better. I've realized that I'm not invincible and neither is this country. I've learned not to take a good job for granted. I realized that my mom wasn't so crazy for cutting out coupons, washing ziploc bags, and buying generic. I've learned to save, to eat at home and comparison shop. These are all valuable skills that I hope I won't soon forget!
My relationship with marketers has changed. I was a snob before. I didn't want to see your ads on my favorite shows and I was annoyed that your coupons filled up my inbox. Now I'm hungry for it. I google search for coupons before going out to eat or making a large purchase. I choose restaurants and brands based on the availability of coupons or bargains I've heard about. There are a few products and brands that I am already fiercely loyal to and for these, I am not so price sensitive. But, I'm a young consumer with open mind for most products.
Ms. Meagher's point in her article was that brand loyalty is developed most strongly during your 20's. Newsflash to marketers - I'm eagerly awaiting your message like I never was before. I'm ready to be wooed and won over. So, start talking to me!
How are your customers changing their behaviors in this economic climate? And how are you changing your marketing strategies to reach them?
Two articles caught my eye this morning in Ad Age - "Bad News Could Be the Best Thing for Millennials" by Jonathan Lewis and "Millennials Are Evolving; Are You Keeping Up?" by Megan Meagher. These caught my eye, because I've been changing as a person and a consumer over the past several months. And I have to say, the changes I see in myself are for the better. I've realized that I'm not invincible and neither is this country. I've learned not to take a good job for granted. I realized that my mom wasn't so crazy for cutting out coupons, washing ziploc bags, and buying generic. I've learned to save, to eat at home and comparison shop. These are all valuable skills that I hope I won't soon forget!
My relationship with marketers has changed. I was a snob before. I didn't want to see your ads on my favorite shows and I was annoyed that your coupons filled up my inbox. Now I'm hungry for it. I google search for coupons before going out to eat or making a large purchase. I choose restaurants and brands based on the availability of coupons or bargains I've heard about. There are a few products and brands that I am already fiercely loyal to and for these, I am not so price sensitive. But, I'm a young consumer with open mind for most products.
Ms. Meagher's point in her article was that brand loyalty is developed most strongly during your 20's. Newsflash to marketers - I'm eagerly awaiting your message like I never was before. I'm ready to be wooed and won over. So, start talking to me!
How are your customers changing their behaviors in this economic climate? And how are you changing your marketing strategies to reach them?
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