In my opinion, we do not spend enough time on sales and marketing integration. Leaders of organizations believe they have to pick one. Either marketing or sales. It's a lot of pressure for just one of the disciplines to 1) generate the lead 2) educate the prospect about the product or service 3) minimize the risk of the purchase 4) close the deal and 5) send timely, relevant information to prospects not yet ready to purchase.
What if we look at marketing integration with the sales process? Wouldn't we get a stronger return on marketing investment if we were able to integrate sales and marketing?
I read a statistic that said sales people spend 40% of their time putting together marketing materials for presentations and sales meetings. Think about the cost of that time, and more importantly, the opportunity cost of not working on new business deals!
Here's a tip - integrate your marketing tools and strategies with your sales process. You'll be glad you did.
What if we look at marketing integration with the sales process? Wouldn't we get a stronger return on marketing investment if we were able to integrate sales and marketing?
I read a statistic that said sales people spend 40% of their time putting together marketing materials for presentations and sales meetings. Think about the cost of that time, and more importantly, the opportunity cost of not working on new business deals!
Here's a tip - integrate your marketing tools and strategies with your sales process. You'll be glad you did.
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