5 marketing tactics that cost < $500

A recession is not a good excuse to stop marketing. Here are 5 marketing tactics that cost less than $500.

Start a Blog. Wordpress and Blogger are two free blog platforms you can use to get started. This is a great tool to give prospective clients a glimpse of your organization's brand. Indianapolis based Compendium is also a good tool. (note: this is a paid service)
Write an article. If you're good enough, you can even get paid to do this. Write an article or white paper on a relevant, industry specific topic and how your company is responding. Send it to your local newspaper and on-line news publications. Also, seek out industry specific outlets. This is a great way to be seen as a thought leader.
Send an email. Because of the proliferation of WYSIWYG editors, HTML email providers are coming down in their pricing. Constant Contact and Delivera are two very cost effective options. Collect a list of contacts, ensure they are opt-in, and begin messaging them relevant content. Topics could include: weekly tips or monthly newsletters.
Gather Feedback and Referrals. Sometimes the most meaningful information can come from existing clients. Use Survey Monkey to develop and send out customer feedback surveys. Follow-up with a phone call to close the loop on any outstanding issues and thank clients for their feedback if you've done a great job. This is also an excellent time to ask for referrals.
Conduct a webinar. Webinar = Web Seminar. These on-line seminars can be an excellent way for you to spotlight your organization's capabilities, highlight case studies or launch a new product feature. Go To Meeting and Webex are two leading providers.

I'd love your feedback on creative ways you are extending your marketing budget through these tight times. I will continue to post more of these ideas. Remember - marketing doesn't have to be expensive, but it does have to be relevant.