As the president of the Indianapolis marketing firm, Element Three. I get lots of direct mail. This week, I received a postcard from a very prominent state university trying to get me to sign up for a program designed to "provide intensive study and experience in both the elements and contexts of leadership."
Sounds interesting.
There is no way for me to respond.
There is no phone number, no email address, no web address to visit. No informational session to sign up for. There is absolutely no call to action.
When you're designing direct marketing tactics as part of your strategic marketing plan, don't forget the call to action.
Here are some ideas for CTA's that you can use to better calculate your return on marketing investment. I'm guessing the ROI on this piece I received will be $0.00.
Sounds interesting.
There is no way for me to respond.
There is no phone number, no email address, no web address to visit. No informational session to sign up for. There is absolutely no call to action.
When you're designing direct marketing tactics as part of your strategic marketing plan, don't forget the call to action.
Here are some ideas for CTA's that you can use to better calculate your return on marketing investment. I'm guessing the ROI on this piece I received will be $0.00.
- Download a white-paper
- Access a survey
- Phone Number
- Email Address
- Special Landing Page
- URL
- Free Trial
- Sign up for a demo
- Webinar
- Complementary tickets to a special event
- Enter to win a drawing
- DVD with more information
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