A few months back I wrote a post Keep It Personal and the value of personalization and how it can improve the impact of electronic or direct mail marketing. In addition to creating stronger brand identity in the market, it brings life and emotion to your people and your brand message.
I encountered an example of how powerful personalization can be in my personal life this week.
I have sponsored a child through World Vision for about 8 years. When I was single and most of my money was discretionary, it made me feel good about myself that $30/ month was being sent to a small country in Africa to help a young boy named Omar get food, clean water and access to medical care.
I was literally talking to my husband a few weeks back questioning whether Omar was actually receiving the stuff I was sending him when I received this in the mail:
If you look closely, the picture in Omar's left hand is a Christmas picture of my husband and me about 3 years ago and the picture in his right hand is a picture of our family from last year.
This is a picture of the full piece I received from World Vision on Omar. The part on the left is a brief bio of what is going on in his life and the picture of him in the center holding the pictures of us.
This had such a profound impact on me. Never will I meet Omar face-to-face, but the fact that he knows what I look like, that he's kept pictures of me, my husband and daughter for years - made me realize how important my $30/mo was in his life. This experience made me feel like I had a relationship with Omar even though we will never communicate electronically or in person.
How can you bring your brand to life and make a human, emotional connection with your clients or prospects? I'm thinking about the same things for my business.
I can tell you that it starts with being clear about your brand. Who you are and what you stand for. If you're looking for ways to clarify your brand or ideas on how to personalize your marketing tactics - visit Element Three's website to learn more.
I encountered an example of how powerful personalization can be in my personal life this week.
I have sponsored a child through World Vision for about 8 years. When I was single and most of my money was discretionary, it made me feel good about myself that $30/ month was being sent to a small country in Africa to help a young boy named Omar get food, clean water and access to medical care.
I was literally talking to my husband a few weeks back questioning whether Omar was actually receiving the stuff I was sending him when I received this in the mail:
If you look closely, the picture in Omar's left hand is a Christmas picture of my husband and me about 3 years ago and the picture in his right hand is a picture of our family from last year.
This is a picture of the full piece I received from World Vision on Omar. The part on the left is a brief bio of what is going on in his life and the picture of him in the center holding the pictures of us.
This had such a profound impact on me. Never will I meet Omar face-to-face, but the fact that he knows what I look like, that he's kept pictures of me, my husband and daughter for years - made me realize how important my $30/mo was in his life. This experience made me feel like I had a relationship with Omar even though we will never communicate electronically or in person.
How can you bring your brand to life and make a human, emotional connection with your clients or prospects? I'm thinking about the same things for my business.
I can tell you that it starts with being clear about your brand. Who you are and what you stand for. If you're looking for ways to clarify your brand or ideas on how to personalize your marketing tactics - visit Element Three's website to learn more.
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