From VisionEdge Marketing, here are four reasons you should be thinking about marketing planning for 2010 for your organization.
- Research actually shows that companies who carefully plan their marketing strategies during and after economic downturns bounce back quicker and more effectively once the economy recovers.
- Marketing exists solely to bring value to the organization by finding, keeping and growing the value of customers. It's difficult to bring value without a plan.
- Marketing's initiatives - when planned, tracked and measured correctly - add direct value to the company's bottom line.
- Successful marketers know they need to take a measurable customer-centric approach to their planning.

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