I was doing some research for a client presentation tomorrow and ran across these two charts that demonstrates how dynamic the social media landscape really is.
In 2008 MySpace led the pack with receiving 41% of the visits in the United States to social networking sites. Facebook and YouTube were far behind with 8% and 7% respectively. Today, in 2010, the graph for social media traffic looks much, much different. Facebook is leading by commanding nearly 50% of the traffic with MySpace losing market share and YouTube continuing to maintain and grow their presence in the social networking space.
If you are looking for ways to enter into the social marketing realm, create a fan page on Facebook. While there are countless other tools you could engage with - Facebook has emerged as the clear leader.
Another meaningful graph - Facebook surpassed Google for Weekly Market Share of Visits in March of this year. No small accomplishment.
Before you enter into the social marketing arena, be certain you are clear about your brand message and how you intend to communicate your Unique Selling Points as benefits to your core audience(s). A strong brand positioning strategy and message matrix is an meaningful exercise for companies moving into the social space.
At Element Three we help clients in Indianapolis and throughout the Midwest manage their brands both online and offline. An integrated plan will reap the strongest return on marketing investment.
In 2008 MySpace led the pack with receiving 41% of the visits in the United States to social networking sites. Facebook and YouTube were far behind with 8% and 7% respectively. Today, in 2010, the graph for social media traffic looks much, much different. Facebook is leading by commanding nearly 50% of the traffic with MySpace losing market share and YouTube continuing to maintain and grow their presence in the social networking space.
If you are looking for ways to enter into the social marketing realm, create a fan page on Facebook. While there are countless other tools you could engage with - Facebook has emerged as the clear leader.
Another meaningful graph - Facebook surpassed Google for Weekly Market Share of Visits in March of this year. No small accomplishment.
Before you enter into the social marketing arena, be certain you are clear about your brand message and how you intend to communicate your Unique Selling Points as benefits to your core audience(s). A strong brand positioning strategy and message matrix is an meaningful exercise for companies moving into the social space.
At Element Three we help clients in Indianapolis and throughout the Midwest manage their brands both online and offline. An integrated plan will reap the strongest return on marketing investment.
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