Look Farther Afield For Fresh Ideas

As an Indianapolis Ad Agency serving as a marketing partner to clients in today's tough business economy, we help our clients think about their businesses in innovative ways. One way to do this is to observe those outside your industry. If you're trying to think of innovative ways of servicing client work or developing new products, rather than looking to direct competition, find inspiration in organizations that are far afield from your own.

– Mainstream grocery stores are now offering downsized grocery carts, approximately the size of two carrying baskets, encouraging frequent trips and single shoppers

– Apple Computer revolutionized the music industry with the invention of its iPod / iTunes platform, allowing effortless, inexpensive music downloads rather than trips to the record store or illegal downloads

– Frozen food companies are marketing single serve microwavable vegetables

– Micro-mini cars like the Smart Car are starting to become more popular

I've focused here on examples of 'smallsizing' only to demonstrate how you might find inspiration from various industries if you were considering service or product size/amount issues. From these examples, you might develop like ideas in your own industry that set your offering apart from the competition.

Often these examples can bring you fresher thinking than merely 'staying between the lines' of your own industry. It's freeing to let the content area go and just think big picture.