Thinking Creative

 In a recent meeting, a young woman visiting our Indianapolis corporate branding firm for the first time used jargon of her industry, much to the chagrin of those of us who were in the room listening quizzically to her presentation. In the end, she was presenting her company's capabilities and hoping to see services to our firm. Instead, we all looked at each other after she left and said, "No."

Unless you plan to hand out a glossary beforehand, stay away from needless industry lingo. Its effect can be off putting and even worse, it can lose you business. And that's the bottom line.