Recently, I asked some young designers with whom I was working to re-name a brand and go through the brand identity development process for one of our clients. The first things out of their mouths were, "Hey, let's use the initial letters of the current name and create an acronym. You know what I'm talking about. We're deluged by these things everywhere. The ACLU. AT&T. PDF. LSAT. DWI. IOU. CYA, AARP, BYOB, WWW, MRI, TWA, RCA, ITT, ICBM, IV, ID, JPG. You get the picture. We all have so many of these alphabetical shortcuts stored in our brains already. Wouldn't you like to have just one more for my organization's name? OK, I have to admit that internally, we call Element Three "E3".
If you are in the midst of naming or re-naming your organization, beware the overused Acronym World. It's easy to get sucked in and lost in the mix.
If you are in the midst of naming or re-naming your organization, beware the overused Acronym World. It's easy to get sucked in and lost in the mix.
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