The New York Times Sunday Magazine this past week featured an article about the 20 somethings of today. It said that they are:
In fact, the article referred to this generation as the Transitional 20's. It seems the right of passage for these 20-year-olds includes slowing down the process of being on their own. That's understandable given the difficulty of finding a way to support themselves due to our rough economy. Yet I think their "Baby on Board" parents tended to coddle them a bit more than previous generations, nurturing the belief that mom and dad would continue to take care of them until....whenever. This is the same generation that needs constant praise and constant audio/visual stimulation. Coming on the heels of Generation X and Generation Y, this must be Generation Z. If you are creating brand communications for them, keep in mind their lack of need to hurry to achieve as my generation (Baby Boomers) did. To their credit, they enjoy stopping to smell the roses and doing some good for the world.
Our brand consulting group is ready to help you engage with this generation or any other. Just contact Tiffany Sauder at tiffany@discoverelementthree.com to learn more.
- marrying later (late in their 20's instead of their early 20's)
- rooming with mom and dad well into their 20'
- going to college longer
- putting off starting their careers so that they can travel or have other life experiences
In fact, the article referred to this generation as the Transitional 20's. It seems the right of passage for these 20-year-olds includes slowing down the process of being on their own. That's understandable given the difficulty of finding a way to support themselves due to our rough economy. Yet I think their "Baby on Board" parents tended to coddle them a bit more than previous generations, nurturing the belief that mom and dad would continue to take care of them until....whenever. This is the same generation that needs constant praise and constant audio/visual stimulation. Coming on the heels of Generation X and Generation Y, this must be Generation Z. If you are creating brand communications for them, keep in mind their lack of need to hurry to achieve as my generation (Baby Boomers) did. To their credit, they enjoy stopping to smell the roses and doing some good for the world.
Our brand consulting group is ready to help you engage with this generation or any other. Just contact Tiffany Sauder at tiffany@discoverelementthree.com to learn more.
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