A recent Newsweek article, "What's in a New Logo?" by Blake Ellis and Josh Glasser, discussed refurbished brand identities and included these images of Apple Computer's first logo mark alongside its most recent brand mark.
Honestly, would you buy a computer or even a hard drive from the company that created the mark on the far left? Apple has become such a symbol of innovation and technology that it's hard to imagine this was once its logo mark. Strong Brand Chemistry is created when your visual brand communications truly represent your people, products and services.
To develop visuals and brand communications that truly represent your brand, contact tiffany@discoverelementthree.com.
Honestly, would you buy a computer or even a hard drive from the company that created the mark on the far left? Apple has become such a symbol of innovation and technology that it's hard to imagine this was once its logo mark. Strong Brand Chemistry is created when your visual brand communications truly represent your people, products and services.To develop visuals and brand communications that truly represent your brand, contact tiffany@discoverelementthree.com.
Powered by Compendium
Comments for When An Apple Was Not An Apple