We receive many RFPs (Request For Proposal) here at our Indianapolis Ad Agency. Some requesting integrated marketing plans, our brand chemistry process, idendity development, a new website or other creative services. I must confess a love/ hate relationship with these RFPs. On the one hand, it's great to have a chance to create marketing strategies and materials for a new client. On the other hand, they are a ton of work that may or may not pay off in the end.
I just read this article on AdAge.com this morning - Cattle Fetch Higher Prices and Suffer Less Humilation by Jennifer Modarelli. You should really read it. It talks about an RFP that was all submitted electronically with no human contact. And to make it worse, they were not asked to propose for a project, just hourly rates by role. I think it's sad that creativity and strategic thinking have been reduced to commodities that can be churned out at bargain basement prices. Unfortunately for the client, they are probably getting what they pay for in terms of quality. We like to say, "you can have it fast, good or cheap - pick two." If someone tells you they can give you all three, buyer beware.
Furthermore, in my experience, who you work with is so important! Good chemistry between the client and the agency produce the best work. If you enjoy working together, chances are you will be more collaborative and get to a better end product. Creatives get inspired by conversations with their clients and clients (and your customers) respond to inspired work. So, if you chose fast, good and cheap from Rick's Discount Ad House, best of luck...
I just read this article on AdAge.com this morning - Cattle Fetch Higher Prices and Suffer Less Humilation by Jennifer Modarelli. You should really read it. It talks about an RFP that was all submitted electronically with no human contact. And to make it worse, they were not asked to propose for a project, just hourly rates by role. I think it's sad that creativity and strategic thinking have been reduced to commodities that can be churned out at bargain basement prices. Unfortunately for the client, they are probably getting what they pay for in terms of quality. We like to say, "you can have it fast, good or cheap - pick two." If someone tells you they can give you all three, buyer beware.
Furthermore, in my experience, who you work with is so important! Good chemistry between the client and the agency produce the best work. If you enjoy working together, chances are you will be more collaborative and get to a better end product. Creatives get inspired by conversations with their clients and clients (and your customers) respond to inspired work. So, if you chose fast, good and cheap from Rick's Discount Ad House, best of luck...
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