Thoughts on Marketing

This morning I was reading "How to Create Experiences to Bring a Brand's Story to Life" by Jennifer Rooney. She interviewed Sohrab Vossoughi, who is the founder of Ziba Design, a product development firm. (Check out some of their impressive work at their website.) Vossoughi's answer to the final question made me want to shout a resounding, "yes!" (Although I didn't because my co-workers may have thought I was losing it...) Here was the question & answer:

So what brings consumers back for more?

"Design is the process of bringing the story to life. It's about making a connection between the consumer and the story. If you tell it to the right audience, then you create trust and meaning. Consumers want to love something; meaningful, authentic relationships are what consumers are after. You've got to go back to the core - focus on what your brand is about... Then you've got to use everything to bring that brand to life, and then consumers will come back again and again for more."

This is what we help companies do here at our Indianapolis Ad Agency. Through our Brand Chemistry process, we look inside your organization to uncover the "story" of your brand. Then we take a look outside at your audience - who they are, what they do, what they want. Once we have uncovered your own unique story, then we will begin the design process with your brand strategy at the forefront of our minds. This leads to creating visuals that will tell your story and begin to resonate with your audience.